We get a new dictionary in the callee, and sanity prevails.
Accessibility is the key pillar to their business, Ruben told Fortune. They’ve created what Lynn calls “a price point for every consumer,” including a college-student ticket that starts at around $40 a day. They’re careful to call these tickets “affordable” and not “cheap,” to pull in students and early-twentysomethings who might otherwise be stuck watching clips on their phones. Other passes, including those for two days, can range from roughly $150 to $300, depending on the city and ticket tier they purchase.
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Emer MoreauBusiness reporter
"There was a lot of controversy about when it first opened, so I was really nervous at first," she said.