Nigeria banned shea nut exports to help women profit. But it backfired
Nailed unit economics (CAC, margins, LTV).
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In 2019, an unnamed British energy executive received a phone call from someone they believed was their chief executive. The accent and subtle consonant shifts were right, even the cadence was familiar. Only after wiring $243,000 did they learn the voice on the other end of the phone was synthetic. Last year, scammers cloned Italy’s defense minister and called the country’s business elite. At least one sent nearly €1 million before learning of the scam.