Stopping the use of precise location data for targeted advertising. Ad tech companies facilitating ad auctions can and should remove precise location data from bid requests. Ads can be targeted based on people’s coarse location, like the city they’re in, without giving data brokers people’s exact GPS coordinates. Precise location data can reveal where we work, where we live, who we meet, where we protest, where we worship, and more. Broadcasting it to thousands of companies a day through RTB is dangerous.
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